One of the artists we represent, Bonnie Hofkin, is a very multi-faceted artist. She can illustrate in many styles, but we usually need her for her more realistic, “quick-sketch” drawings, that happen to look a lot like the anatomical and technical drawings of Leonardo DaVinci. Recently, the Balvenie, a range of single malts crafted by Malt Master David Stewart, contacted us looking for someone with a style like Bonnie’s. They host an annual craft show that tours around the United States.
Bonnie’s ability to create detailed yet rudimentary drawings intrigued the Balvenie, and they ended up using her original drawings of the pieces of a bicycle and the assembly of a guitar as the backdrop of the festival’s landing page (seen above). The craft festival itself has quite a roster of impressive artisans and unique products, from surfboards and sandals to chairs and suits. We were lucky to have Bonnie on our team for this project! She did an excellent job.
One of our recent clients was V.K. Nagrani, a luxury men’s hosiery and underwear manufacturer. Unlike many luxury brands with super modern illustration on their websites, V.K. Nagrani wanted several illustrations to give their website and online store a retro 1940’s/1950’s look. Our artist, Bill Garland, did the illustrations featured on all the pages of the website, which can be found here. It is a nice departure from many other high-end clothing stores advertising campaigns. What do you think?
In an effort to boost sales, Tide has decided to revamp its packaging by bringing back its vintage label. Proctor & Gamble contacted us here at AAReps to develop the artwork for this new packaging. Eric Cash, one of our artists, created the design, which you can see here.