Mind Treat Studio produced an mobile app to make the trip to the bakery more than just sweets. Working under the direction of MRM, they launched PAUL’s first mobile campaign—“Cherchez le Franc”, stemming from their very popular “French Yourself” campaign. PAUL is a French family-owned bakery and patisserie that was founded in 1889. They own around 500 shops throughout in more than 27 countries. In the mobile application, users can collect French Francs located within neighborhoods present on a map. It can be downloaded on Google Play and the App Store.
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Project: ”Cherchez le Franc”
Client: Paul Romania
Ad Agency: MRM Romania
Design Studio: Mind Treat Studios
Android Development: mReady
Music: “Gypsy Dance” by Topher Mohr and Alex Elena Youtube Audio Library